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Agersens has just been named one of the world’s top disruptive brands of 2017.

Marketing Week Magazine who is a key market influencer based in London, England have included Agersens in their list of the top 100 brands that are trailblazing a new direction within their industry.

Agersens was chosen for their innovation in their use of technology, imagination in adapting to societal shifts and employing models the break convention, particularly in the area of virtual fencing.

Ian Reilly, CEO of Agersens commented: “We’re really pleased to be chosen as a major disruptive brand worldwide. It’s an enormous vote of confidence, not only for Agersens, but for Australian agtech. We really believe that fenceless farming will make a big difference and it’s great to be recognised for our efforts to ‘change the game.’”

Agersens was also recently named one of Melbourne’s top startups to watch for 2017.

A disruptive innovation has been described as an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products and alliances. (Wikipedia).

About Marketing Magazine
Marketing Week is the industry leading brand delivering news, insight, trends and tactics in print, online and at live events to the marketing industry. It reaches an audience of over 130,000 marketing professionals every week via the magazine and website.