Judges on Channel Ten’s Australia by Design: Innovation were left in no doubt this week as to the potential impact of the eShepherd™ virtual fence system, as the Agersens product made showcased on national television.
The system allows farmers to remotely fence, muster and monitor their livestock 24/7 from anywhere in the world, via an app on their smartphone, PC or tablet.
The show champions outstanding Australian innovation, and the panel celebrated eShepherd as an example of great design making a veritable difference in a key industry.
From fencing, through to automated grazing and sustainable food production, viewers were able to watch eShepherd in action and see real examples of this innovation answering a number of pressing needs in the agricultural world.
The segment began with the key issues of traditional fencing, particularly the problems with barbed wire fencing and its cost. Key features of the collar were explained by Dr Cameron Ralph followed by a quick demonstration of how to system using a laptop, tablet or smartphone. The segment finished with a note on how farmers this products will give farmers far more control over their stock and their land than they have ever had before.
Ian Reilly, CEO of Agersens was delighted to see the product reaching new audiences: “We’re very pleased to be selected as an example of great design and innovation in Australia.
“It has been quite the journey bringing the virtual fencing idea to market for farmers around the world.
“The recognition from Australia by Design is well deserved for our product development team who live and breathe innovation and ingenuity; two things which we’ve made a cornerstone of our company.
“It’s great to have recognition at national level – not just in the agricultural world but in the living rooms of people from all walks of life.
“It’s a chance to see our efforts build great design into the world’s first livestock virtual fencing system.
Dr Brandon Gien CEO, Good Design Australia added: “We need to celebrate our design and innovation heroes just as much as we do our sporting (and cooking) ones and this show does just that in spades.”